Taking action for a Circular Economy

Why use flexible plastic packaging today?

Packaging, as we know it, is about convenience and quality. We demand that our products are packed in a manner that not only preserves the quality of the ingredients but is also easy to use. Tuna for example is sometimes found in old tin cans, but what is not generally recognized is the following:

  • Plastic pouches require less material and energy to produce
  • Lighter/smaller packaging takes less energy to transport, generates less CO2
  • Food is better protected, keeping best organoleptic properties
  • A pouch is convenient to open and use

Another great example of the benefits of flexible plastic packaging is the Fritz Water Vest, which provides safe drinking water in a way which is really easy to carry, to people who do not have direct access to drinking water.

My personal favourite example is the FUTURELIFE pouch which enabled mixing of nutritional powder mix and water when children, who do not have food at home, arrive at school and are about to start the day.
Such plastic packaging innovations have enabled packaging all over the world to bring solutions to problems like food safety, reducing food waste and convenient access to food.

food in flexible plastic packaging
circular economy in flexible packaging graphic

What about plastic waste?

Plastic waste is a valuable resource, which can be used to make new products and sometimes generate energy. Recycling is a very effective way to cut back of plastic waste ending up in our landfills or, worst of all, in our oceans.

We must stop landfilling the plastics waste and make sure to properly collect and recycle it. First and foremost we should be all enabled to proper disposal of various types of plastic packaging for collection and recycling. Our municipalities and states must invest in collection systems to ensure plastic is always and everywhere collected and recycled.

Lastly: we – as citizens of our planet – have to stop littering!

I believe in the positive value of plastic packaging in use and after use. At the end of each life cycle a new one should begin.

If you wish to learn about relevant projects visit www.ceflex.eu and www.PCEP.eu or get in touch with me.

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