If you spend even a minute googling plastic waste you’ll notice a very clear narrative. Plastic has been connected and highlighted as a key contributor to climate change while counterproductive solutions are highlighted in the headlines. We hear more and more about the importance of cutting plastic out of our lives but is that truly the ONLY solution?
You have heard us say it many times, there is cash in the trash so why is the media leaving this key messaging out?
We have found ourselves so twisted in the debate on plastics, missing what is right in front of us. So why are seemingly simple solutions dominating the headlines? Victoria Hattersley from Packaging Europe stated that the issue may lie within the fact that it’s impossible to convey such a complex issue in a few words. What do you think?
Read the full article here.