I grew up professionally building strong brands: Mennen, Palmolive, DIM and, what I liked most about brands was the power of improving our lives through innovation. Many great brands brought better products most of the time, to make our life easier and more delightful.

Nowadays we need these brands to continue this noble role for our society and take responsibility in solving the big environmental problems, like the marine litter.

Today, I chose to highlight some of those that do. Here are some beautiful stories from Dell, Philips, Timberland…

a recycled Dell computer
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